A good launch strategy that I've seen recently is backing up the news of a newly launched software (Translation Workspace) with a piece of news that positions the company much higher in the public's perception - a partnership with IBM. Backing up the launch with this piece of news enlarges the amount of the public that now turns their eyes to the company.
The only problem is: doesn't the news about IBM get more interested people than that of the software launch thus wiping out its desired effect?
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