Launch Strategy or blunder?

A good launch strategy that I've seen recently is backing up the news of a newly launched software (Translation Workspace) with a piece of news that positions the company much higher in the public's perception - a partnership with IBM. Backing up the launch with this piece of news enlarges the amount of the public that now turns their eyes to the company.

The only problem is: doesn't the news about IBM get more interested people than that of the software launch thus wiping out its desired effect?

Competitor response to product launch

When a company attacks on a market, its biggest competitor defends its strengths in a wise and stylish way.

SDL responds to Lionbridge's partnership with IBM through a series of articles that present a long history of SDL's innovation on the translations machines market that end with a polite welcome in the industry addressed to Lionbridge.

Industry comment Lionbridge and IBM
The Lionbridge and IBM announcement on machine translation